I want to talk today about one of the most important (if not the most critical) and often mishandled, part of the sales process. This is Acknowledging the Client in a timely fashion. I wouldn't necessarily say that you will lose a deal if you mishandle this...however, it makes it a lot more difficult to overcome any objections you have if your client feels ignored.
How often do you go into a store and find that you walk around for (what may seem like an eternity) 15 minutes or so, before anyone speaks to you?
It may not seem that important to you, the employee, but it is actually very important to the client that is not being helped. Now, Acknowledging the client may not be just on the storefront, it may also be on the phone, internet, chat, etc... Whichever your business tends to operate.
I would like to say that in order for the Sales Person to Client business relationship to get off on stable ground...free of negative feelings from the client, this must be done quickly and effectively.
Ask yourself this week if you are doing ALL that you can do to Acknowledge the client in a time efficient way. More details on how to effectively handle all of this coming soon in our virtual training program!
Have a GREAT Week!